Shelly-Ginelle Sicat

DATA SCIENTIST & Software Engineer
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Personal Development

Creating my Personal Brand

The not-so-secret life of a female software engineer

Status:

Categories:

Brand Development

Technology:

Adobe Lightroom, Adobe Premiere Pro, Planoly

Links:
TEAM:

Overview

  • Developed social media/community strategy and processes to create our brand voice, daily content plan and response strategy across all media channels (Twitter, Facebook, Instagram, LinkedIn, YouTube, Google+).
  • Creating transparency through written copy, visual assets, and videos utilizing #honestcaptions and #personaldevelopment stories.
  • Encouraging females to be comfortable in the sometimes uncomfortable phase of growth.

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