Data Science in Digitial Marketing
Working as a Data Scientist at Critical Mass
Data Engineering, Data Science, Data Analysis
Python, R, Adobe Analytics, Adobe Launch, Tableau, TeamCity
- Critical Mass
- Implemented automation scripts with Python, R, and TeamCity to manage the dissemination of weekly and monthly reports for website and media performance.
- Conducted deep dive analysis on Adobe Analytics website data to identify patterns, uncover opportunities, and create a common understanding of user interaction.
- Implemented and tested site tags and analytics tracking implemented with Adobe Data Tag Manager and Google Tag Manager.
- Designed business intelligence visualization dashboards for business and technical audiences.