Digital Media for an Energy Utility Company

Social media management to enhance brand identity

Status:

Categories:

UI/UX Design, Data Analytics, Research

Technology:

Hootsuite, Planoly, Google (Sheets, Data Studio)

Links:

TEAM:

Overview

Implemented data-driven strategies to influence marketing efforts and back-end upgrades for TransAlta’s and TransAlta Renewables’ digital properties: corporate websites, and social media.
Developed social media/community strategy and processes to create our brand voice, daily content plan and response strategy across all media channels (Twitter, Facebook, Instagram, LinkedIn, YouTube, Google+), including written copy, visual assets, and videos.
Collected multiple data streams from Google Suite tools and social media platforms. Visualized data insights to assess user behaviour, discover potential avenues for content creation, and areas of improvement.
Collaborated with cross-functional departments and subject-matter experts within the business to develop strategies for improving the company’s brand, vision and cohesive representation on digital assets.
Managed internal communication tools, analyzed their performance, and served as a Communications Advisor for all departments during business changes and company-wide announcements.