Shelly-Ginelle Sicat

DATA SCIENTIST & Software Engineer
HomeAboutportfolioCOntact
Close
HomeAboutPortfolioContact
Back to Portfolio
Work Experience

Digital Media for an Energy Utility Company

Social media management to enhance brand identity

Status:

Categories:

UI/UX Design, Data Analytics, Research

Technology:

Hootsuite, Planoly, Google (Sheets, Data Studio)

Links:
TEAM:

Overview

  • Implemented data-driven strategies to influence marketing efforts and back-end upgrades for TransAlta’s and TransAlta Renewables’ digital properties: corporate websites, and social media.
  • Developed social media/community strategy and processes to create our brand voice, daily content plan and response strategy across all media channels (Twitter, Facebook, Instagram, LinkedIn, YouTube, Google+), including written copy, visual assets, and videos.
  • Collected multiple data streams from Google Suite tools and social media platforms. Visualized data insights to assess user behaviour, discover potential avenues for content creation, and areas of improvement.
  • Collaborated with cross-functional departments and subject-matter experts within the business to develop strategies for improving the company’s brand, vision and cohesive representation on digital assets.
  • Managed internal communication tools, analyzed their performance, and served as a Communications Advisor for all departments during business changes and company-wide announcements.

You might Also Like

UI/UX Design, Development

Website Restructure for Transmedia Zone

The incubator for innovation in storytelling, media and the creative industries

Read More
Data Analysis

Data Science for a Non-Profit Organization

Volunteering as Manager of Analytics & Insights at Chic Geek

Read More
Brand Development

Creating my Personal Brand

The not-so-secret life of a female software engineer

Read More