Website Restructure for Transmedia Zone
The incubator for innovation in storytelling, media and the creative industries
UI/UX Design, Development
Adobe XD, Webflow, Google Suite (Analytics, Search Console, Data Studio)
- Kate McKenzie, Researcher in Residence, Transmedia Zone
- Emilia Zboralska, Director, Transmedia Zone
- Website redesign following an agile SDLC from conceptual diagrams, user personas, sitemaps, and visual prototypes into building the website structure, content management system and supporting interactive elements.
- Produced engaging experiences using sketches, storyboards, information architecture blueprints and prototypes to collect feedback and iteratively improve and support the design process.
- Translated wireframes and experiences into highly-polished visual composites with attention to interaction design whilst following style and brand guidelines.
- Collaborated with product managers and director to conceptualize, document, design and develop new product concepts.