Hello World
I'm Shelly!
Data Scientist
What I do best.
Data Science
Taking data analysis to the next level using statistics, model creation or advanced techniques helps to create depth in our insights.
Applications:
- Descriptive Modelling: Cluster analysis, decision trees, PCA, statistical analysis
- Predictive Modelling: Regression, time-series, natural language processing
- Data Visualiation
Tools:
- R
- Python
- Tableau
Data Engineering
Within marketing, getting data from a variety of platforms (website or various social media), a process of amalgamating that data into fact tables for analysts or scientists to use is crucial.
Applications:
- Data Ingestion and Transformation
- Measurement Strategy / Plan
- ETL Automation
Tools:
- SQL
- Source to Target Tools: Rivery, Funnel.IO
- AWS Redshift and S3
Sharing is Caring
I'm a big advocate in participating in quarterly work shares, preparing detailed how-to guides for best practices at work, or volunteering as a mentor for hackathons and/or recruiting events.
Tools:
- Presentation Tools: Keynote, PowerPoint
Notable Past Events/Organizations:
- Ladies Learning Code (YYC, YYZ)
- University of Calgary (Tech Fest, Markathon)
- Chic Geek YYC (Geeky Summit 2017 and 2018)
Videography & Creation
Outside of school and work, I grew a personal interest in content creation, specifically in a video format. I focus on sharing my journey as a women in tech and travel adventures with my husband.
Tools:
- Adobe Creative Suite (Pr, Ae, Ps, Ai, Id, Lr)
- Distribution Channels: Instagram, YouTube
No pain, No Gain
Being in a sedentary job comes back pain and lack of movement. To counteract this, I've found my favourite way to release after a long work day - spin, spin and spin! Additionally, on occasion, I won't say no to a HIIT class if there's good company.
Activities:
- Spin: Mode Fitness Studio, YYC Cycle
- HIIT: F45
Relentless Growth
I embrace a growth mindset. Whatever I don't get the first time, I will keep trying to perfect my craft. This is seen in my endless journey of learning through data science courses to maintain understanding of more methodologies or learning the full Adobe Creative Suite to expand my skills in content creation, I'm always striving for that next chapter of growth. There is no better feeling than learning something new!