Hello World

I'm Shelly!

Overview

7+ years of experience specializing in machine learning, A/B testing, statistical analysis and automation to improve decision making and drive business growth.

Capabilities

What I do best.

Data Science

I elevate data analysis through advanced statistical methods, machine learning, and computational models to generate deeper, more comprehensive insights.

Applications:

Machine Learning: Regression, Classification, Clustering, and Time Series
Statistical Analysis: Correlation, ANOVA, T-tests, and Proportion tests
Data Visualization

Tools:

Programming Languages: Python, R, SQL
Business Intelligence Tools: Tableau, PowerBI

Data Engineering

Joining multiple data sources and consolidating it into structured fact tables is essential to perform accurate analysis and derive actionable insights.

Applications:

Data Modelling
Data Ingestion and Transformation
ETL Automation

Tools:

Automation: Data Bricks
Source to Target Tools: Rivery, Funnel.IO
Databases: AWS Redshift, SQL Server

Knowledge Sharing

I am a big advocate in providing technical mentorship wherever I can. This started when I volunteered as a technical mentor at Canada Learning Code and further evolved to managing workshares and teaching best practices to the Data Analytics department.

Tools:

Presentation Tools: Keynote, PowerPoint

Notable Past Events/Organizations:

Canada Learning Code (YYC, YYZ)
University of Calgary (Tech Fest, Markathon)
Corporate Job: Teaching Data Science to the Data Analytics Department

Videography & Creation

Outside of work, I grew a personal interest in content creation, specifically in a video format. I focus on sharing my travels adventures with my husband.

Tools:

Adobe Creative Suite (Pr, Ae, Ps, Ai, Id, Lr)
Distribution Channels: Instagram, YouTube

No pain, No Gain

Being in a sedentary job comes back pain and lack of movement. To counteract this, I've found my favourite way to release after a long work day - spin, spin and spin! Additionally, on occasion, I won't say no to a HIIT class if there's good company.

Activities:

Spin: Mode Fitness Studio, YYC Cycle
HIIT: F45

Relentless Growth

I embrace a growth mindset. Whatever I don't get the first time, I will keep trying to perfect my craft. This is seen in my endless journey of learning through data science courses to maintain understanding of more methodologies or learning the full Adobe Creative Suite to expand my skills in content creation, I'm always striving for that next chapter of growth. There is no better feeling than learning something new!

See what my leaders and coworkers say

''I had the pleasure of managing Shelly at Critical Mass and she was a super star. Kind of a master of everything she puts her mind to - what she doesn't grasp the first time, she will definitely come back and prove she can will second. She deals with adversity in that sense very well, acknowledges that things cant go right all the time but will make them great with time. The biggest value Shelly has is her relentless pursuit of learning and mastering skills on her own or concepts she has never applied professionally before. She wants to succeed and I have no doubt the future has big things lined up for Shelly. I will watch indirectly on the side while she takes her environment by storm."

Ady Gray

Current Data Science Director at Critical Mass

''Shelly is an extraordinary individual. Her talent and drive create a fierce combination that allows her to tackle any challenge given with ease. Working with her over the last few years was an excellent experience for us both. Managing her on all data analytics projects was very enjoyable due to her organization and keen manor. I knew every project that crossed Shellys paths would be delivered above and beyond the expectation.Shelly and I worked on a many different data engineering projects together. She was able to quickly pick up the nuances of each project and coordinate the best way to build and execute each of them. Her knowledge in programming allowed her to think through the best way to deploy models, write script and automate data flows based on standard data structures.I will miss talking and working with her each day, as her bubbly personality rivals that of her intellect. I can only hope to work with her once again."

Kory Postma

Previous Lead at Critical Mass

''Shelly is one of those rare individuals who has mastered both the business and the technical aspects of the IT industry. She has excellent creative vision mixed with a solid technical background. This combination was applied to many IT projects, providing a smooth translation of technical information to entertaining, easy to understand written and digital communications. Shelly will be an excellent addition to any company she works with in the future!"

Renee Schamber

Previous Leader at TransAlta Corporation