Digital Marketing Manager
Marketing Science Specialist
► Identified, designed and implemented automated processes, optimized data delivery and established the infrastructure for collection, transformation and analysis of digital marketing data.
► Implemented advanced customer journey tracking by incorporating meta tags, classes and ids and developing site tags, events and goals.
► Built data analytics dashboards that utilized the data pipeline to provide actionable insights into lead generation, campaigns strategy and user experience optimization.
► Established KPIs, benchmarks and performance targets using statistical analysis.
Marketing Science Analyst
► Developed machine learning solutions to enhance analysis on customer journeys, personalized website interaction and client forecasts/benchmarks.
► Implemented automation scripts with Python, R, and TeamCity to manage the dissemination of recurring reports for website and media performance.
► Conducted deep dive analysis on Adobe Analytics to identify patterns, uncover opportunities, and provide insight on the story behind the data.
► Performed quality analysis on website tags with Adobe Launch, Google Tag Manager and Omnibug.
► Designed business intelligence visualization dashboards for dissemination to business and technical audiences.
Analytics & Insights Manager
► Retrieved, transformed and loaded social platform engagement, event performance, financial records, and volunteer data in a centralized database.
► Developed a business intelligence dashboard with Google Data Studio to analyze operational efficiencies and provide strategic decisions.
► Worked with cross-functional Chic Geek Pillars to define key metrics and relationships to measure business success.
► Mentored and supervised Analytics & Insights Coordinators and identified opportunities for growth.
Digital Media Specialist
► Provided data-driven strategies to influence digital marketing efforts and back-end optimizations for the corporate websites and social media.
► Collaborated with cross-functional departments and subject-matter experts within the business to develop strategies for improving the company’s brand, vision and cohesive representation on digital assets.
► Developed and delivered recurring business intelligence reports for performance on internal communication tools, multiple social media platforms and corporate websites.
► Managed internal communication tools, analyzed their performance, and served as a Communications Advisor for various departments and company-wide announcements.
► Identified areas for organizational improvements, designed systems to implement solutions, and provided training sessions.
► Change Management Coordinator: Assisted with communication plans by writing training documentation, developed supporting web platforms, created graphic designs and interactive videos.
► Projects included Corporate cyber security awareness program, Windows 7 to Windows 10 transition, operating system upgrades, g drive to OneDrive migration and more.
BSc Computer Science
Primary Concentration: Software Engineering
Secondary Concentration: Human-Computer Interaction
Master in Digital Media
Graduate Scholarship Recipient 2017/2018
Ryerson Gold Medal Candidate 2017/2018